Links the Media WANTS to Give You
Traditional link building: you ask someone to link to you.
Digital PR: you create something so newsworthy that journalists link to you because they WANT to.
See the difference?
What Is Digital PR?
Digital PR is the practice of creating compelling stories, data, and assets that earn media coverage and, with it, high-authority backlinks from news sites, industry publications, and major blogs.
It's the intersection of public relations and SEO. And when done right, it's the most powerful link building strategy that exists.
Why Digital PR Crushes Traditional Outreach
Scale. One successful PR campaign can earn 50-100+ links. Try doing that with guest posts.
Authority. Media links come from DA 70-90+ sites. The kind of authority you can't get through regular outreach.
Brand building. You're not just getting links. You're getting your brand in front of massive audiences.
Sustainability. Press coverage links tend to stick around forever. No risk of removal.
The Types of Digital PR
Data-driven stories. Original research, surveys, or data analysis that reveals something surprising or newsworthy.
Expert commentary. Positioning your team as go-to experts on trending topics.
Newsjacking. Adding your expert perspective to breaking news or trending stories. We cover this tactic in depth in our newsjacking for backlinks guide.
Linkable assets. Interactive tools, calculators, comprehensive studies, or visual content that journalists reference naturally.
Awards and rankings. Creating or participating in industry awards or "best of" lists.
How to Start
Step 1: Identify what makes your brand newsworthy. What data do you have? What expertise? What unique perspective?
Step 2: Build relationships with journalists in your space. Follow them on social media. Read their work. Understand what they cover. Services like Connectively (formerly HARO) can connect you with journalists actively seeking sources.
Step 3: Create compelling pitches around your data or expertise. Lead with the story, not your product.
Step 4: Pitch targeted journalists with personalized, concise emails. Include all the information they need to write the story.
Step 5: Make it easy for them. Provide quotes, data, images, and a link to your source page.
The Mindset Shift
Stop thinking "how do I get links?" Start thinking "how do I create stories worth linking to?"
That shift changes everything.
We've seen digital PR campaigns generate 100+ high-authority links from a single piece of research across our 500+ campaigns.
Track your PR wins alongside every other SEO task at SEO Checkup. 113 tasks. 4 checklists. Free. No credit card. 30 seconds.
Digital PR isn't optional anymore. It's where the game is being won.