The Honest Answer: It Depends.
Expert roundups — those posts where you ask 20-50 experts one question and compile their answers — were a staple link building tactic for years.
The idea: experts share the post (and link to it) because they're featured in it.
When They Still Work
Niche topics with genuine experts. A roundup of 15 actual cybersecurity CISOs sharing their prediction for the biggest threat of 2026? That's genuinely valuable.
When you add editorial value. Don't just list answers. Analyze them. Find patterns. Add your own commentary. Create a real piece of journalism.
When the experts actually have audiences. If your "experts" have 47 followers, nobody's going to share or link to it.
When They Don't Work
When it's 50 random people answering "what's your best SEO tip?" with surface-level advice.
That format is dead. Murdered by overuse.
pours one out
The Evolved Approach
Instead of traditional roundups, try:
The Link Building Angle
If you feature someone, they're more likely to share and link. That psychology hasn't changed. The Search Engine Journal link building guide covers similar strategies for earning editorial links.
But the vehicle for that feature needs to be genuinely valuable content, not a lazy list of quotes. Think about it as thought leadership content that happens to feature multiple perspectives.
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