Google Gave You a Free Social Media Platform. You Ignored It.
Google Business Profile has a built-in posting feature. It works like a mini social feed right inside your listing.
And almost nobody uses it.
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Why GBP Posts Matter
Every post you publish shows up directly in your Google listing. When someone searches for your business — or a keyword you rank for — your latest posts appear right there.
Free visibility. Free clicks. Free engagement. This is one of many overlooked tactics in a solid content strategy from scratch.
Posts stay live for 7 days (event posts stay until the event ends). That means you should be posting at least once a week.
What to Post
Offers. Got a deal? A discount? A seasonal promotion? Post it. Include a CTA button that links to your landing page.
Updates. New hours? New team member? New menu item? Post it.
Events. Hosting a workshop? A webinar? An open house? Create an event post with dates and times.
Tips/Education. Share quick tips related to your industry. A plumber posting "3 Signs Your Water Heater Is About to Die" is gold.
The Anatomy of a Great GBP Post
Come closer. Listen.
Don't link every post to your homepage. Link to specific service pages, blog posts, or landing pages. This drives relevance signals AND traffic to the pages that matter. If you need help building those pages, check out our guide on local landing pages.
How Often Should You Post?
Weekly at minimum. Daily if you can handle it.
The businesses dominating the local pack right now are the ones treating GBP posts like Instagram stories — frequent, relevant, and engaging. Search Engine Journal's local SEO guide backs this up with hard data.
Track It All
GBP posts are just one of 113 tasks in a solid local SEO strategy. SEO Checkup helps you track every single one. Free. No credit card. 30 seconds.
Stop leaving free traffic on the table.