One Mention From the Right Person Changes Everything
A single tweet from an industry influencer can drive more traffic than a month of your own social media posts.
That's leverage. That's the power of borrowed audiences.
How to Get Influencer Amplification
Feature them in your content. Include expert quotes, mention their work, link to their content. Then let them know. Most people share content that mentions them. This is the same approach behind digital PR for link building.
Create content they'd want to share. Original research. Bold takes. Useful tools. Stuff that makes THEM look good for sharing it.
Build the relationship before the ask. Share their content. Comment thoughtfully. Engage genuinely. Don't slide into DMs with "Hey, can you share my blog post?" on day one.
Make sharing effortless. Pre-write the tweet. Include a one-click share link. Remove all friction.
Micro-Influencers > Mega-Influencers
For most B2B content, someone with 5,000 highly engaged followers in your niche is worth more than someone with 500,000 casual followers.
Relevance beats reach every time.
The Multiplier
Influencer share -> their audience visits your content -> some share it further -> some link to it -> SEO benefits compound. This is how content-based link building works at its best.
Make sure the content they're driving people to is optimized. Google's SEO starter guide is a great reminder of what "optimized" actually looks like.
SEO Checkup -- 113 tasks, free, 30 seconds.