Link Building3 min

Do Infographics Still Work for Link Building in 2026?

Infographics were the link building darling of 2013. But do they still work? The answer might surprise you.

The Rise, Fall, and Quiet Comeback

Infographics were EVERYWHERE in 2012-2015. Every SEO and their dog was creating them.

Then they got overused. Quality tanked. People declared them dead.

But here's the thing. In 2026, great infographics still work. The bar is just higher.

What Changed

Bad infographics don't work anymore. The kind that are basically blog posts turned sideways with some stock icons? Those are worthless.

What DOES work:

  • Original data visualization — displaying your own original research in a visual format
  • Complex concepts simplified — making complicated topics easy to understand at a glance
  • Interactive infographics — scrollable, clickable, animated data presentations
  • Embeddable charts — clean, branded data visualizations that writers want to embed

    • The Modern Infographic Strategy

  • Create a data-driven infographic based on original research
  • Publish it with full written context (not just the image)
  • Create an embed code so bloggers can easily add it to their sites
  • Pitch it to journalists and bloggers who cover the topic
  • Share individual charts on social media

    • The Key Differentiator

    The infographic must contain information that doesn't exist elsewhere. If it's just a visual version of commonly known facts, nobody will link to it.

    Original data + great design = links. Your infographic is a linkable asset — treat it like one.

    Moz's beginner's guide to link building still lists visual assets as a top link earning tactic, and for good reason.

    Track your visual content performance at SEO Checkup. 113 tasks. Free. No credit card.

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