Podcasts Have a Discovery Problem
There are over 4 million podcasts.
How do people find yours? Usually by accident. Or because a friend recommended it.
That's not a growth strategy. That's luck.
SEO can fix this.
How to SEO Your Podcast
Create a podcast website. Each episode gets its own page with a unique URL, title, description, and embedded player.
Transcribe every episode. Full transcripts give Google thousands of words to index. One 30-minute episode can generate 5,000+ words of indexable content.
Optimize episode pages. Target keywords in episode titles, H1s, and meta descriptions. Treat each episode page like a blog post.
Show notes that rank. Don't just list timestamps. Write 300-500 word summaries with key takeaways, links mentioned, and guest bios. Treat each one like a blog post that needs to rank.
Podcast schema markup. Use PodcastEpisode schema to help Google understand your content.
The Compounding Effect
100 episodes = 100 optimized pages = 100 chances to rank.
Each episode page targets different keywords. Over time, your podcast site becomes a content powerhouse.
Quick Wins
Submit to Google Podcasts. Use keyword-rich episode titles. Create blog posts from episode highlights. This is content repurposing at its finest.
Optimize every episode page. SEO Checkup -- 113 tasks, 4 checklists, free, 30 seconds.
Google's structured data documentation supports podcast-specific markup that can help your episodes appear in search.
Be found. Not just listened to.