Google Needs to Know: Who Wrote This? When? For What Publication?
Article schema answers these questions explicitly.
For blogs, news sites, and any content-driven publication, `Article` (or `NewsArticle`, `BlogPosting`) schema provides critical metadata that Google uses for indexing and potential rich results. The full type hierarchy is defined at schema.org.
What to Include
Headline. The article title.
Author. Full name and ideally a URL to the author page. With Google's emphasis on E-E-A-T, author information matters.
DatePublished and dateModified. When it was published and last updated.
Image. At least one image. Google recommends images at least 1200px wide.
Publisher. Your organization, with its logo.
The E-E-A-T Connection
Google increasingly cares about who creates content and their expertise. Article schema with proper author attribution helps establish this trust signal.
Link your author schema to their author page. Link the author page to their credentials, social profiles, and other published work. Great content combined with proper attribution is what writing for SEO without being robotic is all about. Make sure you test your markup after implementation.
Quick Implementation
Most CMS platforms handle this automatically. WordPress plugins like Yoast and Rank Math generate Article schema. Verify with Google's Rich Results Test.
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