"We need an SEO team."
I've heard this from companies with $500K revenue and companies with $500M revenue.
And here's the truth: your "team" might be one person. It might be five. It might be you at 9pm after the kids go to bed.
The size doesn't matter. The structure does.
The solo operator (team of 1)
If you're doing SEO by yourself, you need:
That's it. One person with a system can outperform a disorganized team of five.
The small team (2-3 people)
Split responsibilities:
Have a shared dashboard. Meet weekly for 30 minutes. Review progress. Assign next week's tasks. Moz's beginner guide is a great onboarding resource for new hires.
The growth team (4-7 people)
Now you can specialize:
The key here is communication. Every person needs to know what everyone else is doing. Silos kill SEO.
The one thing every team needs
Regardless of size, every SEO team needs a shared source of truth.
Not scattered across 12 tools, 7 spreadsheets, and 3 people's heads.
One place. All tasks. All statuses. All priorities.
SEO Checkup is that place. 113 tasks. 4 checklists. Status tracking. Tutorials.
Free. No credit card. 30 seconds.
Whether you're a team of one or twenty, start here. Then build the SEO workflow that scales with you.