The Little Checkboxes That Pack a Punch
GBP attributes are those little details — "wheelchair accessible," "free Wi-Fi," "women-owned," "outdoor seating" — that show up on your listing.
Most businesses skip them.
Big mistake.
Why Attributes Matter
Google uses attributes to match businesses with specific searches. Someone searching "wheelchair accessible restaurant near me" will see businesses that have that attribute checked. It's a long-tail keyword strategy baked right into your GBP.
No attribute? No visibility for that search. Simple as that.
Types of Attributes
Objective attributes — things Google can verify. Wheelchair accessible, restroom available, free parking.
Subjective attributes — crowdsourced from customer suggestions. "Good for kids," "cozy," "trendy."
Identity attributes — women-owned, veteran-owned, LGBTQ+ friendly. These show up as badges on your listing.
How to Set Them Up
Go to your GBP dashboard — or head to business.google.com if you haven't bookmarked it yet. Click "Edit profile." Scroll to the "More" section.
Check every attribute that honestly applies to your business. Don't lie. Customers will call you out in reviews.
rolls eyes
Update these quarterly. Google adds new attributes regularly, and you want to grab them before your competitors do. Pair attributes with proper schema markup on your website for maximum impact.
One Piece of a Bigger Puzzle
Attributes are just one of the 113 local SEO tasks that matter. Track them all with SEO Checkup — free, no credit card, 30 seconds to get started.