Google Search Console Speaks Robot. Let Me Translate.
The Pages report in Search Console is goldmine. But the error messages read like they were written by an engineer who hates marketers.
Here is what they actually mean.
"Discovered - Currently Not Indexed"
Google knows the URL exists but has not bothered to crawl it yet. This means Google found it (probably in a sitemap or internal link) but does not consider it high enough priority to fetch.
What to do: Improve internal linking to these pages. Make sure they are in your sitemap. If there are thousands of these, you may have a crawl budget problem.
"Crawled - Currently Not Indexed"
Google crawled the page. Read the content. And decided not to index it. Ouch.
This usually means Google thinks the content is low quality, duplicate, or not useful enough to include in its index.
What to do: Improve the content. Make it more comprehensive, more unique, more valuable. Or, if the page genuinely is not useful, noindex it and stop worrying about it.
"Duplicate Without User-Selected Canonical"
Google found duplicates and you did not set a canonical. So Google picked one for you. It might not be the one you wanted.
What to do: Add canonical tags. Be explicit about which URL is the preferred version.
"Duplicate, Google Chose Different Canonical"
You set a canonical, but Google disagreed and picked a different one. Google is basically saying, "Thanks for the suggestion, but no."
What to do: Check why Google disagrees. Is your canonical page noindexed, redirecting, or significantly different from the duplicate? Fix the inconsistency.
"Blocked by Robots.txt"
Self-explanatory. Your robots.txt is preventing Google from crawling this URL.
What to do: If the page should be crawled, update robots.txt. If it should not be crawled, this is working as intended — but remember, the page might still appear in search results with no snippet.
The Bottom Line
Search Console gives you the data. You need the context to interpret it.
Our 113-task SEO checklist includes Search Console audit steps. Free. No credit card. 30 seconds.