2015 called. It wants its SEO tactics back.
The search landscape changes fast. What worked 5 years ago might be useless today. What worked 10 years ago might be actively harmful.
Here's what to stop doing. Immediately.
Stop: Exact-match anchor text everywhere
Linking to your "best running shoes" page with "best running shoes" as anchor text every single time? That's a manipulation signal now.
Use natural, varied anchor text.
Stop: Writing for keyword density
"We sell blue widgets and our blue widgets are the best blue widgets for people who need blue widgets."
Google is smarter than this now. Write for humans.
Stop: Building directory links
Mass directory submissions haven't worked in a decade. One quality link > 1,000 directory listings. Learn what actually works for link building instead.
Stop: Buying links from "SEO packages"
"500 backlinks for $49!" Those links will either do nothing or get you penalized. Hard pass.
Stop: Ignoring mobile
If your SEO strategy doesn't prioritize mobile experience, it's stuck in 2013.
Stop: Publishing daily garbage
Thin, AI-generated filler content doesn't impress Google. Publish less. Publish better.
Start: Using a modern system
The tactics that work today are the fundamentals done consistently. And you need a system to keep you on track.
SEO Checkup. 113 modern, proven SEO tasks. Prioritized. With tutorials.
Free. No credit card. 30 seconds.
Leave 2015 where it belongs. Google's SEO starter guide is the definitive resource for what works today.