Here's a fun exercise.
Take your top 3 competitors. Look at the keywords they rank for. Now look at the keywords you rank for.
See the gap?
Those are keywords where potential customers are searching, your competitors are showing up, and you... aren't.
That gap is revenue you're leaving on the table.
How to run a gap analysis
Step 1: List your top 3-5 SEO competitors
The sites that consistently rank for your target keywords.
Step 2: Pull their keyword data
Using SEMrush, Ahrefs, or similar tools, export the keywords each competitor ranks for.
Step 3: Find the gaps
Look for keywords where:
Step 4: Prioritize by opportunity
Score each gap keyword by: search volume x CPC (as a proxy for commercial value) x your ability to create competitive content.
Step 5: Create a content plan
For each priority gap, determine:
The shortcut
Don't get so lost in analysis that you forget to execute.
Most of the foundational work that makes gap analysis pay off is already inside SEO Checkup.
113 tasks. Step-by-step execution. Free. No credit card. 30 seconds.
Find the gaps. Close them. Make money. Start your gap analysis with a proper competitor keyword gap analysis and use Ahrefs' keyword research tools to pull the data.